Is a world without billboards possible or good? Just ask the residents of Brazil’s largest city, São Paulo. Five years after banning this ‘visual pollution’ 70% of residents find the ban beneficial.
Imagine a city of 11 million inhabitants stripped of all its advertising. It’s nearly impossible when the clutter and color of our current urban landscapes seem inextricably entwined with the golden arches of McDonald’s or the deep reds of Coca-Cola.
Yet for the residents of São Paulo, Brazil, this doesn’t require imagination: city dwellers simply have to walk down the street and look around to see a city devoid of advertisements.
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