Avoid the Noid
By Ryan Oakley. Filed in media, philosophy |Tags: avoid the noid, noid
In the 1980s, Domino’s Pizza created and ran its famous Noid campaign.
The Noid was a creature who carried a gun that made your pizza cold. It was remarkably successful series of ads. Just like “I’ve fallen and can’t get up” or “Where’s the beef?”, its catchphrase, “Avoid the Noid”, became part of the American parlance.
This was all fine and dandy for Domino Pizza.
Not so much for Kenneth Lamar Noid.
Kenneth was a mentally unbalanced chap who believed the ads were a personal assault on him, cooked up by Tom Monaghan, the head of Domnio’s Pizza.
Kenneth did what any reasonable crazy person would do: He stormed into an Atlanta Domonio’s Pizza with a .357 Magnum.
He took the employees hostage for five hours, demanded $100,000, a copy of a trashy novel, a getaway car and a pizza. He only got the pizza.
This week —INSERT YOUR ASTROLOGICAL SIGN HERE– I want you to be like Kenneth Noid. Take back what’s yours. Even if you fall short of your goals, you might still get a free pizza and the psychological help you need.
