It is very easy to whine about a device like “Eyebox2“. That is, a device that can track how many times a billboard has been looked at. You’ll hear the typical jabbering about privacy and other weird platonic concepts that have no real world meaning and never have. And you’ll hear the technocrats rubbing their greasy little hands together and giggling about how much money they’re going to make with this new toy and throwing around terms like “Google style metrics“. In short you’ll hear and probably think: Blah, blah, blah blah — blah da fucking blah blah?
So let me just cut through all that. It doesn’t matter. If a company wants to blow God knows how much money attaching some cheesy little device to their billboards to see if you’re looking, that’s their business. You don’t need to worry. They’re just being stupid. It’s a total waste of time, money and energy.
Everyone already knows what people will look at. Tits and Ass. Cute animals. Human babies. Put up any of those and people will stare like monkeys at a banana eating contest. They should put all three on the same billboard. It’s just common sense. People will look at a puppy squeezed between two huge tits on a woman with a baby’s head. We dig that sort of thing. We can’t get enough of it. You don’t need a fucking gadget to tell you what P.T. Barnum figured out years ago: Freaks sell and big-titted, animal hugging, baby-head freaks sell even better.
